The goal of World Clean Up Day is to engage 5% of the world population to clean up our earth together on the one same day. It started in Estonia in 2008, and has now become a global movement.
Last year, more than 17 million people from over 150 countries united to clean up our world, in the biggest civic action in history.
Regardless of age, gender, nationality, ethnicity, religion or social class, the world came together to rid our planet of trash – cleaning up litter and mismanaged waste from our beaches, rivers, forests, and streets, starting from New Zealand and ending 36 hours later in Hawaii. World Cleanup Day united humanity from all levels of society in one day, to achieve an incredible feat for a common good.